Strategic Messaging Expert YAMAZONI: The better story wins

There’s no way we could have come up with a catchier title for strategic messaging expert YAMAZONI who brings clarity and firepower to startup storytelling. The better story wins, says it all.

Working with Piet Saegeman from YAMAZONI is truly amazing. He has an uncanny ability to cut through the noise and get to the essence of what you’re doing. If you’re struggling to articulate your startup’s value or find that your message isn’t resonating, YAMAZONI can be a game-changer. He doesn’t just scratch the surface; he dives deep to help you clarify and sharpen the narrative of your business, ensuring that every communication, from your website to your pitch deck, hits the mark.

A Proven System Backed by Brain Science

At the heart of YAMAZONI’s approach is the 5 INTENTS™ methodology, a framework grounded in how the human brain processes communication and refined through decades of sales and marketing experience.

The 5 INTENTS™ is a proven methodology for every powerful story:

1. Fascinate: Attract attention
2. Educate: Explain what you do
3. Differentiate: Show what makes you stand out
4. Validate: Build trust
5. Motivate: Inspire action

It’s not just a creative process or some storytelling techniques for startups. It’s a systematic, effective, and repeatable method to craft messaging that works, whether you’re pitching investors, launching a website, or aligning your teams.

A Streamlined Process That Gets Results

Execution is key and YAMAZONI doesn’t just deliver a strategy and disappear. Piet works closely with founders and leadership teams in an intensive, collaborative process that ensures buy-in and alignment from start to finish.

Here’s what the journey looks like:

The Intake

It start with the intake, real talk, right from the start, with an open, no-nonsense conversation about your goals, expectations, and principles. If you’re serious about growth and your mission aligns with doing good (not harm) you’re in the right place.

Collecting the Dots

Through interactive messaging workshops with your leadership and customer-facing teams they’ll analyze your current messaging. Sessions are recorded, remote-friendly, and designed to surface what really resonates with your audience. Expect 2 to 3 hours of focused, insightful discussions.

Connecting the Dots

Piet transforms those discussions into a comprehensive strategic messaging architecture, built around the 5 INTENTS™ and documented in a strategic nessaging canvas. He shares iterative drafts each day to co-create consensus, fine-tune language, and lock in your narrative.

Launch

Finally, you go from strategy to execution. At the end of the process, you walk away with clear, actionable deliverables: messaging you can confidently roll out across your website, pitch decks, internal docs, and beyond.

Is This the Right Time for Strategic Messaging?

Startups live or die by their ability to explain what they do and why it matters. YAMAZONI helps you tell the right story, the right way, so it sticks in minds, opens doors, and closes deals. Whether you’re fundraising, refining your product-market fit, or scaling fast, messaging isn’t optional. It’s mission-critical. YAMAZONI gives you the tools, frameworks, and confidence to speak with clarity and conviction.

Or as YAMAZONI puts it, the best time to work on messaging is “before you scale. If you scale with disfunctional messaging, you will spend a lot of time and resources to scale a problem. Start as early as you can. You’ll thank me later.”

Strategic Messaging Expert YAMAZONI

There really isn’t much more to say about YAMAZONI. If your startup is struggling to communicate its value or build narrative momentum, YAMAZONI could be your most valuable strategic partner.

The better story wins. Period.